Traction Media Group

Traction Media Group Founder and President Robert Keenan is an award-winning multimedia producer and online marketing strategy consultant to major corporations in Canada and US. He and his company Traction Media Group provide solutions ranging from e-commerce, to Customer Relationship Management, Sales Force Automation and content management, and online creative programs to a host of corporations.  The company is focused on solving practical business challenges in the realm of sales generation, audience retention and actionable data analytics, and can provide end-to-end digital media strategies for companies looking to utilize the newest media in their core businesses and marketing initiatives.

XRAY Communications and Traction Media Group undertake client projects in a strategic alliance that draws expertise from their complementary backgrounds.

Christopher Bak has successfully designed, developed and managed critical applications and high volume networks for over 15 years for companies such as Apple Computer Inc., Scotia Bank, Novartis, Ford, and Sears. His deep understanding and experience in business, technology, communications and the arts provides a valuable perspective into the rapidly evolving landscape of communication technology and an ability to recognize technology and business trends long before they attract public attention.

As the driving force behind XRAY Communications’ (XRAY) innovative approach to delivering targeted communications and technology solutions, Chris manages a strategic network of talent to create and deliver communication strategies for XRAY’s clients and stakeholders to ensure the quality and success of every venture and project.

Brandy Dean is a published author, journalist, copy-writer, social media and digital marketing strategist  whose experience includes a strong foundation in corporate brand development.

With her accumulated expertise in writing, marketing, and technology, Ms. Dean launched Pretty Clever Things, a social media and marketing consultancy which specializes in adapting Fortune 500 marketing strategies to the specific needs of entrepreneurs using social media tools and strategies. Applying both her copywriting skills and her extensive marketing knowledge, she helps businesses identify their marketing goals, find a targeted audience, and manage an intimate and productive relationship with that audience. She provides analysis of the feedback loop inherent in social media platforms, and ensures that marketing strategies adapt as new variables and business opportunities present themselves in the ever-changing media landscape.

Background

Ms. Dean developed her copy writing skills while earning a B.A. in Journalism at New York University. While earning her degree, she published in many local daily and weekly newspapers including NYU’s Washington Square News, Chelsea Now, and Our Town. She also worked a beat at New York Daily News, and honed her skills in producing effective and concise copy on a daily deadline.

Immediately upon graduation, Ms. Dean was invited to join NYU’s Office of Summer Sessions, the recruitment and marketing arm for NYU’s summer course offerings. Working closely with the program director, Ms. Dean was key to the design development of all marketing materials and wrote both course catalogue and web site copy. She managed all public communication with prospective students and parents, including the instigation and implementation of weekly email newsletters, each with tailored marketing messages for specific student demographics targeted for recruitment. As a result of her innovations and the resulting program expansion, the Office of Summer Sessions became the Office of Special Programs and grew to includethe largest on-campus university summer program in the U.S., periphery programs for high school students, visiting Spring Semester students, and year-round programs at over 25 summer study abroad sites.

Ms. Dean used her marketing successes from NYU at her next job, Director of Marketing at Pica9, a producer of web-based marketing automation systems for Fortune 500 and national brands. She developed the companys own, wrote and executed formal marketing plans, and created promotional collateral, both print and web-based.  Her insights and strategies were so successful the company extended her responsibilities to include needs assessments for clients such as Marriott, Hilton, and Allstate, for which she developed tools to execute effective local marketing strategies. More about the company here >> http://www.pica9.com/

Ms. Dean deepened her knowledge of the technologies crucial to marketing in the digital age with Heartbeat Digital and Software, which provides Key Opinion Leader (KOL) Management, KOL Identification, and Presentation Management software and services to the life sciences industry. Focusing on emerging social media platforms to identify key players and their relationships, Mr. Dean directed both domestic and offshore teams of data analysts. Under her direction, they specialized  in mining a variety of data channels for global pharmaceutical and biotech concerns such as Pfizer, Merck, and Abbott Laboratories to create more effective and direct marketing and sales programs. More about the company here >> http://www.heartbeatexperts.com/

Judith Keenan is a Producer of screen-based media and Business Development Executive with a body of work spanning 25 years in Canada and the United States.

She is an entrepreneur responsible for the successful launch of her own media production company and marketing consulting practice now based in Toronto. She has also launched myriad US entertainment, marketing and technology enterprises during the seminal digital dot-com era from her New York agency offices. Since her return to Canada, she has focused on executive producer and hands on producing roles, now counting credits on six documentary films, twenty one short films, a national television series, and hours of editorial and news segments. Service contracts include hundreds of new media trailers for commercial clients, plus branded interactive properties online and in retail venues for US Fortune 500 corporations. She works independently as a contract producer and business development executive as well as producing original film, television and new media properties through her company BookShorts Inc. and not-for-profit corporation BookShorts Literacy Program.

In 1991, Karen Marren established Karen Marren Design Inc., a design consultancy business partnering with clients who require integrated strategic solutions for diverse creative challenges. The company focuses on delivering strategic, integrated communications in the corporate, promotional, electronic and advertising mediums.  As Creative Director, Karen has decades of agency experience designing integrated communications from print to digital; proven experience in corporate branding, packaged goods, entertainment products, not-for-profit groups and digital media for a range of target audiences.

Portfolio Case Studies available at http://www.karenmarrendesign.com/