Online Promotions: Strategy, Execution and Engagement

2013-09-03T12:48:09+00:00 Categories: Capabiltities|

Canadian Made Case Study Traction Media Group produced the Canadian Made Website and connected social media campaign for Primitive Entertainment & History Channel. The assignment was to create and initiate a publicity campaign using email marketing, social media networks to promote the television broadcast of Canadian Made series on History Television.   The plan included the creation of the technical infrastructure, social media tools and editorial voice of the campaign to get it ramped up quickly.  The team worked quickly to get an initial audience base on the social media platforms (destination website, Facebook, Twitter etc.) and worked with Primitive Entertainment to deliver [...]