Brandy Dean is a published author, journalist, copy-writer, social media and digital marketing strategist whose experience includes a strong foundation in corporate brand development.
With her accumulated expertise in writing, marketing, and technology, Ms. Dean launched Pretty Clever Things, a social media and marketing consultancy which specializes in adapting Fortune 500 marketing strategies to the specific needs of entrepreneurs using social media tools and strategies. Applying both her copywriting skills and her extensive marketing knowledge, she helps businesses identify their marketing goals, find a targeted audience, and manage an intimate and productive relationship with that audience. She provides analysis of the feedback loop inherent in social media platforms, and ensures that marketing strategies adapt as new variables and business opportunities present themselves in the ever-changing media landscape.
Ms. Dean developed her copy writing skills while earning a B.A. in Journalism at New York University. While earning her degree, she published in many local daily and weekly newspapers including NYU’s Washington Square News, Chelsea Now, and Our Town. She also worked a beat at New York Daily News, and honed her skills in producing effective and concise copy on a daily deadline.
Immediately upon graduation, Ms. Dean was invited to join NYU’s Office of Summer Sessions, the recruitment and marketing arm for NYU’s summer course offerings. Working closely with the program director, Ms. Dean was key to the design development of all marketing materials and wrote both course catalogue and web site copy. She managed all public communication with prospective students and parents, including the instigation and implementation of weekly email newsletters, each with tailored marketing messages for specific student demographics targeted for recruitment. As a result of her innovations and the resulting program expansion, the Office of Summer Sessions became the Office of Special Programs and grew to includethe largest on-campus university summer program in the U.S., periphery programs for high school students, visiting Spring Semester students, and year-round programs at over 25 summer study abroad sites.
Ms. Dean used her marketing successes from NYU at her next job, Director of Marketing at Pica9, a producer of web-based marketing automation systems for Fortune 500 and national brands. She developed the companys own, wrote and executed formal marketing plans, and created promotional collateral, both print and web-based. Her insights and strategies were so successful the company extended her responsibilities to include needs assessments for clients such as Marriott, Hilton, and Allstate, for which she developed tools to execute effective local marketing strategies. More about the company here >> http://www.pica9.com/
Ms. Dean deepened her knowledge of the technologies crucial to marketing in the digital age with Heartbeat Digital and Software, which provides Key Opinion Leader (KOL) Management, KOL Identification, and Presentation Management software and services to the life sciences industry. Focusing on emerging social media platforms to identify key players and their relationships, Mr. Dean directed both domestic and offshore teams of data analysts. Under her direction, they specialized in mining a variety of data channels for global pharmaceutical and biotech concerns such as Pfizer, Merck, and Abbott Laboratories to create more effective and direct marketing and sales programs. More about the company here >> http://www.heartbeatexperts.com/